Newborn Care Specialist
The arrival of a newborn brings unique practical and emotional considerations for every family. Mercia Executive Services provides highly personalised advisory support to families navigating the different forms of professional care available during pregnancy, the postnatal period and the first months of a baby’s life.
Depending on the family’s circumstances, different professional roles may be relevant, including Newborn Care Specialists, Maternity Nurses, Midwives, Doulas, Lactation Consultants and Sleep Consultants. Each provides a distinct form of support, and understanding these differences is essential when defining the level and type of assistance most appropriate to the family.
Some families may require continuous support with newborn care, daily routines and the transition into life with a baby, while others may wish to explore specialist guidance in areas such as feeding, breastfeeding, sleep or postnatal wellbeing. MES helps families clarify these needs and understand the professional expertise most relevant to their individual circumstances.
Particular consideration is given to the realities of private family life, including lifestyle, household organisation, travel, existing routines, parenting preferences and the level of support required. Discretion, sensitivity, reliability, adaptability and professional judgement remain central considerations when defining expectations for any professional working within a private household.
Our advisory approach is designed to give families greater clarity, structure and confidence when considering professional support during one of the most important and delicate stages of family life.
Nanny
Nannies can play an important role in a child’s everyday life, providing continuity, structure and attentive support throughout different stages of childhood. Mercia Executive Services provides highly personalised advisory support to families considering professional childcare, helping them define the type of role, level of responsibility and working arrangement that best reflect their individual circumstances.
Each family has its own routines, parenting philosophy and expectations. Depending on the child’s age and the family’s priorities, relevant experience may include traditional weaning and baby-led weaning, Montessori-inspired approaches, age-appropriate developmental activities, extracurricular organisation, travel support and the management of daily routines.
For families seeking a stronger educational dimension, particular consideration may be given to professionals with academic backgrounds in areas such as Education, Pedagogy or Child Development, as well as experience supporting children’s cognitive, emotional, social and relational development. The appropriate profile will naturally vary according to the child’s age, personality, developmental stage and educational environment.
Private households may also require different working arrangements depending on lifestyle, travel commitments and family organisation. These can include live-in, live-out, travelling and rota-based roles, as well as arrangements requiring greater flexibility or continuity across different residences and locations.
Our advisory approach helps families define these requirements with greater clarity, considering not only practical responsibilities but also the qualities that are particularly important within a private household, including discretion, reliability, adaptability, educational sensitivity and respect for family values and boundaries.
The objective is to help families establish a clear and thoughtful framework for professional childcare — one that supports the child’s wellbeing and development while integrating naturally into the family’s daily life, routines and wider household environment.
Nanny
Governess & Academic Tutor
Governesses and Academic Tutors provide families with structured educational support, combining academic guidance with an attentive and discreet presence in a child’s daily life. Mercia Executive Services offers personalised advisory support to help families define the educational expertise and level of involvement most appropriate to their child’s needs.
Governesses are typically university-educated professionals, often with experience in international educational settings and multicultural households. Their responsibilities may include academic organisation, educational support, extracurricular activities and coordination with schools, tutors and other professionals involved in the child’s education.
Academic Tutors may provide focused support in areas such as language learning, exam preparation, homework assistance, study skills and specific academic subjects, according to the child’s age, curriculum and educational objectives. Experience across international curricula and educational systems can be particularly valuable for globally mobile families.
Our advisory approach considers the child’s age, personality, educational environment and academic goals, together with the family’s lifestyle and preferred working arrangement. The objective is to define a thoughtful educational framework that supports academic progress, independence and personal development while integrating naturally into family life.